A thriving home in space that benefits every human, everywhere.

Improve life on Earth and foster possibilities beyond it by building and operating the world’s first commercial space station.

The road that we will take is not a road.

The world that awaits us is beyond this world.

We don’t know what’s calling us, but know that we are called.

We carry with us our heart, our courage, our ingenuity
and essential human longing to explore.

To see how far we can go. And to bring back knowledge to share.

At Axiom Space, we believe that Earth is just the beginning of our story.

We are building an extension to our home,
the first commercial space station in our solar system.

In service of all of us now, and everyone to come.

The next giant leap for humanity starts here.

And now.

The Axiom Space Identity System is inviting and inclusive and attracts individuals, companies and governments to participate / collaborate in our historic undertaking. It makes the idea of low Earth orbit and its possibilities tangible, accessible and safe. It speaks in language that’s credible and scientific, yet fresh and never dry. On Earth, it inspires into the stars and conversely connects to Earth when in space.

The Axiom Space logo is crafted with consistent qualities, from a decisive linear character to expressive details launching skyward. The unique, dimensional "X" mimics the formal qualities of the spacecraft and alludes to the light and shadow of new horizons. The way that letterforms animate communicates the engineering precision in everything Axiom Space touches.

Our logo mark is the shorthand for our company's ambition, expertise, and trustworthiness. We must treat it with respect and intention. 

The Axiom Space logo mark does not have a typeface - additional letterforms should not be derived from nor styled similarly to the logo mark.

For companies, organizations, or partners seeking commercial use of the Axiom Space brand, please start a conversation with us.

Axiom Space® is a registered trademark of Axiom Space, Inc. Use the following guide when referring to Axiom Space, our products, or our services.

"It dawned on me with blinding brightness. I realized: I had jumped into another rare kind of stratosphere — one that only a handful of people in every generation are lucky enough to know." — Jesse Owens, American Gold Medalist

Our color is derived from our relationship to a phenomenon most only dream about. A sunrise on Earth breaking from atmosphere to infinite sky.

Color in Use

There are clear principles for how we use our palette. Deep Space Black and Mesosphere Blue are the dominant colors in the palette, while Stratosphere Blue and Troposphere Orange are used sparingly for moments of slight differentiation or emphasis, respectively. 

For example, when glancing at the website or a multi-page booklet, one would expect to mostly see bold use of the dominant colors (in addition to white) and a sprinkling of one of the others for footnotes or highlights, etc.

We use Public Sans to make our communications clear and accessible while bringing warmth and humanity to our brand experience. The straightforward styling and use within our framework align with our value of transparency to highlight the importance of our work to the human story.

Noto Sans Mono serves as a secondary font for moments of emphasis, with Arial being our fallback font for compatibility.

Imagery (still & motion) has the power to immerse, provoke, or teach concisely. When wielded with intention, it can inspire a newly realized vision of outer space. A sense of identity and cohesion is established when we have a consistent point of view on image selection and application. Consider the following elements when choosing images:

Humanity: Axiom Space’s imagery direction is differentiated by a conscious relationship to humanity. This can be expressed through literal depictions of people and consideration of the human point-of-view for the earthbound and space pioneer alike.

Horizon: The horizon is a uniquely ownable perspective in our field—from the surface of our Earth to the view beyond the stratosphere. Furthermore, this view positions Axiom Space on the precipice of innovation.

Color: Consider seeking or adjusting for color palette when choosing imagery; images that reflect our distinct palette add to a cohesive overall expression.

Using Imagery in Design

Less is more: Our system relies primarily on color, type, logo, and form. Imagery works as a supporting or grounding element in our system.

Dynamism: Use a range of points of view, crops, and compositions. For example, do not use many horizon images in the same piece.

Expressions in space should connect our pioneers to the Earth below them, while expressions of space on Earth should inspire the realism of the mission above.

Pursuing a continued human presence in low-Earth orbit goes further with partners that build with our vision. For companies, organizations, or partners seeking use of the Axiom Space brand, please start a conversation so we can determine the best path forward. Existing partners, please get in touch with your Axiom Space representative to coordinate with the Brand Marketing team.